I happened upon a HelloGiggles article on facebook this morning and thought it would be a perfect little trivia tidbit for today's post but while attempting to substantiate the claim I'm afraid I came up short.
The article claims that the cruelty free makeup brush brand, Ecotools was established and is owned by actress, Alicia Silverstone. Being a relative fan of both of these things, I found the news pretty interesting but I can't seem to find any further evidence of this.
It seems Silverstone does have an ecotools collection with her name attached to it but I can't find anything about her owning the whole company.
If you know of any further information, I'd certainly be interested but for now I'm thinking this might be a case of miscommunication and lack of research.